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👋 Hey everyone, Firat here!

I’m part of the crew keeping things running smoothly at Sociality.io, helping turn ideas into features and fine-tuning the way we work behind the scenes. These monthly roundups mean a lot to us—so I’m excited to share the Beyond Beta May 2025 edition with you.

In May, we’ve rolled out a few thoughtful improvements to make your day-to-day experience better. And quietly in the background, we’ve started weaving in a bit of AI — not the loud kind, but the kind that just works when you need it.

Here is a quick peek at what’s new this month… then click ahead for the juicy bits:

• Smarter conversations with AI-powered message tagging 🤖
• Message-level insights in team performance reports 🧩
• New campaign interaction tables in Analytics 📊
• Firewater and their Sociality.io experience 🔥

🤖 Engage smarter with Sociality AI

What’s the value?
Less manual effort with more clarity
Your lead always guides AI
Make everyday tasks smoother

Our Engage module just got a serious upgrade. Now, every message in your conversations is automatically analyzed and tagged by our AI — saving your team valuable time and ensuring consistent categorization across interactions. Even better, each AI-generated tag includes a detailed activity log, giving you the context behind every decision. This means you can better understand how your conversations are being labeled, update your tags and descriptions for improved accuracy, and maintain a more structured tagging system across your team.

🧩 Turning AI tagging into team insights

What’s the value?
Understand what your team deals with daily
Spot trends across platforms and campaigns
Take actions backed by tag insights

Following our recent update where AI tags every message in your inbox, we’ve now extended that capability into your team performance reports as well. Specifically, you can now view message-level tagging breakdowns—not just totals—making it easier to track tag frequency, distribution across pages, and how your team handles different message types. Whether you’re analyzing sentiment or campaign-specific tags, this new view allows you to zoom in further and take meaningful action.

📊 Measure your campaign’s true impact

What’s the value?
Know which campaigns hit the mark
Understand which actions your audience takes
Fuel content planning with facts

Last month, we introduced campaign-level post tagging and insights in the Analytics module. Now, to build on that, we’ve expanded your visibility with a new interactions table. With this update, you can track how each campaign performs across likes, comments, shares, and more—alongside the number of posts and total interactions. In short, everything you need to evaluate campaign impact is now in one place.

🔥 Firewater and their Sociality.io experience

We had the pleasure of speaking with Mark Stecker, Co-Founder of Firewater, about their dynamic digital journey and how Sociality.io fits into their workflow. Here’s how the platform is making an impact at Firewater:

• 📈 Advanced analytics for modern reporting: Firewater needed more than basic metrics. The team sought detailed insights, especially around paid media performance, to better inform client strategies. Sociality.io’s reporting tools provided the depth and flexibility they were looking for.
• 📨 Streamlined engagement across platforms: Managing multiple social accounts requires precision and speed. The Engage feature has enabled Firewater’s social team to stay on top of conversations efficiently, using real-time updates and streamlined communication flows.
• 🙌 Exceptional support experience: For Mark and his team, responsive and proactive customer support has made all the difference. The collaborative approach of Sociality.io stood out from the start, helping them adapt the platform to their exact needs.
• 🌐 Versatility across industries: With a client roster ranging from e-commerce to industrial sectors, Firewater thrives on agility. Sociality.io’s flexibility allows them to apply learnings across projects while maintaining high standards for every brand.

Big thanks to Mark and everyone at Firewater for their continued trust—we’re proud to be part of their toolkit for success!

👉 Dive into the full story here.

• General: We’ve rolled out several backend and mobile enhancements to ensure a smoother and more reliable experience across the platform.
• Analytics: Fixed an issue affecting LinkedIn 1-day reports where charts were not rendering correctly. Graphs now display data as expected.
• General: Resolved a problem where TikTok tokens were expiring too often due to recent API changes. Token management has been stabilized.
• Engage: Corrected an export issue in bulk actions where CSV and XLS files were missing accurate user and last processed data.
• General: Fixed an edge case where “Forgot password” emails were not delivered due to capitalization mismatches in email addresses.
• General: Addressed a bug in the password reset flow triggered by Security+ enforcement.

As always, we’re just a message away! Say hello anytime at support@sociality.io 👋