👋 Hey everyone, Micaela here!

I’m the Design & Flow Maker at Sociality.io, where I focus on how everything comes together: visually, functionally, and experientially. Beyond Beta June 2025 is all about clarity and flow, or as I like to think of it, fine-tuning the rhythm so your day clicks just right. We’ve redesigned how messages are organized and acted on in the Engage, added more nuance to AI tagging, and expanded our listening reach.

Let’s take a closer look at what’s new 👇

• Smarter conversations with AI-powered message tagging 🤖
• Message-level insights in team performance reports 🧩
• New campaign interaction tables in Analytics 📊
• Firewater and their Sociality.io experience 🔥

💬 Message stream is faster, smarter and cleaner

What’s the value?
Better experience, faster actions
Smarter tagging with keyboard shortcuts
Add notes and customer context with ease

Previously known as Bulk Actions, the redesigned “Message stream” brings a faster, more focused experience. With improved performance, everything loads quicker and scrolls smoother ⚡ Tagging is now keyboard-friendly, and you can also add internal notes to share context with teammates or capture details about the customer. New options like “Review all messages from this user” and “See all comments on this post” make it easier to see the full picture 🔎

🏷️ Say hello to the “Filler” tag

What’s the value?
Cut through the noise in your inbox
Focus on messages that matter
Cleaner data for better insights

Our AI feature set just got a bit sharper with the addition of a new Filler tag in both the Engage and Listen modules. It automatically flags short, non-informative messages like “hello,” “good morning,” “yes!” or quick emoji reactions 👋, the kind that are friendly but don’t add much value to analysis or tracking. Already tagged with the power of AI, you can cut through the noise and focus where it really matters 🔇

🌏 Listen module now speaks Indonesian

What’s the value?
Monitor conversations in Indonesian
Capture insights from local sources
Support your growth in Southeast Asia

Whether you’re already engaging audiences in Indonesia or planning to expand into the region, we have good news for you. You can now track conversations and mentions in Indonesian through the Listen module 🎧 From trending topics to real customer feedback, this update helps you monitor local sources with clarity and cultural relevance. It’s a powerful step toward building more localized strategies and uncovering regional insights. And staying connected to one of Southeast Asia’s most dynamic markets is crucial! 🌏

🌱 Comfort Zone and their Sociality.io experience

We spoke with Manuel Malavenda, digital strategist at Comfort Zone: a skincare brand where science, sustainability, and smart strategy go hand in hand. From growing their own ingredients to leading innovation in beauty, their regenerative mission is powered by a clear, data-driven digital approach.

Here’s how Sociality.io supports their work:

• 📊 Performance insights that drive strategy: With Sociality.io’s Analytics module, reporting is no longer a manual grind. What once took hours is now done in minutes—freeing the team to focus on campaign strategy, not spreadsheets.
• 💬 Faster, more structured community management: The team now tracks response times, refines messaging, and communicates results more effectively to stakeholders, all thanks to real-time visibility and engagement data.
• 🧠 Simplicity meets depth: From onboarding to daily use, Manuel highlights Sociality.io’s intuitive interface and flexible reporting tools. This is a key to staying efficient while managing multiple markets and local teams.

A huge thanks to Manuel and the Comfort Zone team for sharing their story! We’re proud to support a brand redefining skincare through sustainability and innovation 🌍

👉 Discover more about their journey.

• General: System-wide and mobile improvements have been implemented for a smoother, more reliable experience.
• Engage: Fixed errors related to archiving and marking conversations as starred.
• Analytics: Corrected a metric name in the “Company size” field in LinkedIn reports.
• Listen: Resolved an issue where “Go to URL” links in mentions were not functioning correctly.
• Engage: Username-based search is now working as expected.
• Analytics: Fixed an issue where Reels views were showing as zero in XLS/CSV exports.

If you have questions, feedback, or just want to say hi, we’re always just a message away at support@sociality.io 👋