👋 Hey everyone, Ebru here… but for the last time 🥲

It’s been such a joy to bring Beyond Betas to life with you all over the past 4 years! Every moment of it has been a fun and learning-filled ride. I've loved connecting with you, creating that bridge between our product and amazing customers. Some of you I've had the chance to meet in person, which made everything even more memorable. I’m going to miss this team and all the great moments we've shared. Big thanks to each of you for making this experience unforgettable! ♥️

Here's our Beyond Beta April 2025 summary for the fast readers. And details are right below as always!

• 🔖 Post Tags now in Analytics — You can now tag your posts with existing Analytics tags and filter them to view detailed performance metrics by tag.
• 📈 Campaign Insights — Easily compare the performance of tagged posts with the new Campaign Insights section in your reports.
• 🤝 Customer Spotlight: Evyap — Discover how Evyap’s social media team boosts workflow efficiency, powers AI-driven campaigns, and refines strategies across markets with Sociality.io.
• ♥️ Welcome: EXE Digital — We are excited to onboard our newest customer and support their social media management journey.

Would you like to have more information? Let’s dig all the features together; 

🔖 Post Tags now in Analytics

You can now tag your posts using the same tags you've created in the Analytics module—making it easier than ever to organize and analyze your content performance.

Here’s what’s new:

🏷️ Tag your posts – Apply your existing Analytics tags directly to your posts for seamless tracking.

🔍 Filter by tags – Use filters to view post-level metrics by tag, so you can compare campaigns, themes, or strategies with precision.

This update bridges the gap between publishing and performance—giving you clearer insights, faster.

📈 Campaign Insights: Compare tagged post performance at a glance

We’ve added a new Campaign Insights section to all platform reports—designed to help you evaluate the performance of your campaigns with ease. By grouping and comparing posts using tags, you can quickly identify what’s working, what’s not, and refine your strategy based on real results.

See total interactions, reach, engagement rates, and more—all organized by the tags you've already applied.

Evyap and their Sociality.io experience 🤝

Hosting Sude Yolcu, Global Online and Offline Media, at Evyap, was truly a pleasure.

She shared valuable insights into how Sociality.io has supported their journey in the FMCG sector:

• Streamlined reporting and analytics 📊 – Managing reports manually across multiple platforms was incredibly time-consuming. Sociality.io's unified platform has made it easier to analyze accounts across different markets and refine content strategies efficiently.
• Enhanced workflow efficiency 🔄 – By integrating Sociality.io, Evyap has minimized manual efforts and improved collaboration, ensuring a more sustainable and agile digital strategy.
• Responsive customer support 💬 – Whenever support was needed, the Sociality.io team was readily available, making the platform more than just a tool—a trusted partner.
• Facilitated AI-driven marketing initiatives 🤖 – Sociality.io played a role in supporting innovative projects like the Blade AI deodorant series, which was entirely developed using artificial intelligence—from fragrance notes to packaging design.

A huge thank you to Sude, and the Evyap team for sharing their journey with us!

👉 You can read the full case study here 🙌

Welcome aboard: EXE Digital ❤️

We’re proud to welcome EXE Digital to the Sociality.io community!

As a dynamic agency shaping the future of digital communication, EXE Digital empowers brands with bold strategies and creative excellence. We're thrilled to support their social media management journey and be part of their mission to elevate their online presence.

Here’s to great partnerships and even greater digital impact 🚀

• General: We’ve implemented several improvements across both the system and mobile platform to enhance overall performance—especially for users in different time zones.
• Engage: Fixed an Instagram Direct Message issue where errors occurred while replying to messages older than 7 days. Users will now be notified in advance if a message is no longer eligible for response due to platform limitations.
• Listen: Mentions can now be moved smoothly between statuses without error.
• Competitors: Fixed an export issue in auto reports where deleting a competitor caused failures. Reports now generate as expected.
• Competitors: Facebook and Instagram competitor reports now correctly display Carousel and Album post types in graphs.

For any questions or feedback, we're here to help! Contact us at 👉 support@sociality.io 💌